新湖南 - 湖南日报新媒体 10.3.0

In August 15, 2015, the "New Hunan" mobile application was launched by the Hunan Daily News. Positioned as the core media outlet for the Hunan Provincial Committee in the era of new media, it serves as the main platform for promoting important policies of the Hunan Provincial Committee and Government, a primary window for disseminating information about Hunan, a key channel for promoting the image of Hunan, and a leading conduit for shaping major public opinions.

The logo used by the "New Hunan" mobile application originates from the masthead of the "New Hunan Newspaper," first inscribed by Comrade Mao Zedong in 1949. This symbolizes the heritage, creation, and pioneering efforts of the Hunan Daily News in the era of mobile internet.

The New Hunan mobile application has evolved from an information app into a super-regional integrated new media flagship platform that combines news updates, interactive topics, humanistic think tanks, government public sentiment, audiovisual broadcasting, e-commerce, and local lifestyle services.

The Hunan Daily News regards the "New Hunan" mobile application as the main platform for in-depth media integration development. It aims to transition content production from traditional print models to a fully integrated multimedia terminal model, focusing on creating full-media, holographic media, all-staff media, and efficient media.