ICY全球设计师平台 4.10.11

ICY recognizes the power of design, positioning itself as a platform for global designers to showcase their creativity while building a new ecosystem of design through intelligent supply. The collective now includes over 100 emerging designers from around the world, more than 1,000 up-and-coming fashion influencers and celebrities, along with over 500,000 users advocating for fresh perspectives. This community continues to grow, inviting further participation.

ICY signifies the genesis of a garment through several key initiatives:

• Design Crowdsourcing: Collaborating with over 200 innovative designers worldwide by providing them with a platform to publish their creative designs.
• Carefully Selected Manufacturers: Partnering with high-quality manufacturers nationwide to ensure that creativity transforms into high-quality products.
• Intelligent Supply: Utilizing an AI-driven sales forecasting system to achieve a flexible supply chain.
• KOL Support: Featuring over 100 celebrities and more than 1,000 influencers who demonstrate various styling options.

The founder explains the impetus behind creating this brand: with e-commerce maturing and product offerings expanding, purchasing clothing has become increasingly challenging. The proliferation of similar images at varying prices, alongside multiple sellers offering the same price point, complicates decision-making for consumers. The frustration is compounded when products received do not match expectations, diminishing one's mood for the day.

Brick-and-mortar stores often present a contrasting dilemma—dated brands offer discounts while chic items are priced prohibitively high. This leaves consumers searching for quality garments at reasonable prices in a landscape that often feels absurdly inaccessible. Hence, the desire emerged to establish a channel for purchasing well-crafted clothing at appropriate prices, not only for personal satisfaction but also to benefit friends and peers alike.

As this journey into the fashion supply chain deepens, unexpected insights have unfolded. It became evident that "Made in China" denotes advanced manufacturing capabilities that fuel over half of the world’s renowned brands. This realization spurred further reflection on how Chinese design talent underpins both international and domestic brands—an assertion that may surprise many. Witnessing remarkable designs emanating from local designers altered preconceived notions, particularly as many of these creations carry luxury price tags under prestigious brand names or remain sidelined due to lack of sales channels.

Interestingly, much of the fashion design landscape is not based on original creations but is rather organized through outsourcing models. The inference that significant fashion designs are overlooked is perplexing. Upon investigation of ordering sessions where seasoned store managers from across the nation make critical decisions about brand offerings for upcoming seasons, concerns arose regarding taste-making. Herein lies an ecosystem where discerning designers are relegated from product decision-making.

This realization solidified the commitment to create a conduit through which outstanding Chinese designs can once again find light, ensuring that aesthetic sensibility is revealed by those truly understanding the design.

Thus emerged ICY—a platform for Chinese designers where each creation is released under the designer's name, liberating it from high brand premiums and inviting true connoisseurs to appreciate its essence.

Connect with us:

• Follow us on Weibo: https://weibo.com/u/6014528550
• Follow us on WeChat: ICY Global Designer Platform