BLUEWAY鬼洗日系丹寧品牌 25.6.0

BLUEWAY®

In the indigo realm of BLUEWAY, each kind of "BLUE" possesses its own uniquely refined flavor. The brand emphasizes the selection of high-quality denim cotton and is dedicated to innovative dyeing and washing techniques, alongside the continuous promotion of exquisite and vivid embroidery craftsmanship. With over 60 years of unwavering attention to detail, BLUEWAY consistently produces trendy, comfortable jeans that bear the marks of time. This philosophy underlines their belief that everyone has something unique to offer to the world.

鬼洗い® (Gore Wash)

The technique of Gore Wash presents an artistic approach that evokes a fierce and piercing visual aesthetic. The jeans, created using traditional hand-brushing methods, feature cat whiskers and distressed areas that are treated to create a rugged, multidimensional appearance. The unique tearing method employed offers an immersive experience reminiscent of being surrounded by haunting entities—an effect one can only fully appreciate in person.

These jeans are forged with a spirit akin to that of a ghost, embodying the essence of resilience and craftsmanship.

NIPPON BLUE®

NIPPON BLUE aims to capture the essence of Japanese street culture in denim design. Rich in Japanese motifs, floral patterns, and embroidery, the creations incorporate elements of contemporary fashion and punk influences, all while being made with rugged hand-finishing techniques. The result is a pair of jeans that embodies a unique blend of retro and modern contradictions, challenging visual perceptions. Encouragingly, this seed of Japanese street aesthetic is flourishing and fueling a burgeoning trend.

ET BOITE®

ET BOITE serves as a thoughtful collection that holds the secrets of women. It is often said that men pursue women merely to unlock that treasure box. Whether or not women choose to share its contents or allow men to ever uncover the mystery of ET BOITE women’s jeans remains undecided; nonetheless, men seem unable to grasp this intricacy.

地藏小王® (JIZO-BOSATSU)

This line diverges from conventional interpretations with an unexpectedly fierce exterior. By challenging public perceptions through its formidable appearance and attire, it creates a striking contrast between tradition and modernity, offering distinct dynamism and intrigue. The depiction combines elements reminiscent of Jizo and Enma, with a form that slightly resembles that of a nun but exudes an aura of intense flame-like energy. Adorned with a skull crown, fearsome features including fangs, and wielding a human-shaped skull sword in one hand while holding a precious orb in the other, it creates an impactful image.

The character embodies both justice through judgment and benevolence through salvation within the six realms. A widely revered figure among the public, known as "Da Yuan Yan Mo Di Zang," it offers faith in both judgment and redemption during special circumstances by temporarily separating into two entities for precise adjudication.