Did your software product lose or gain market share recently? UpdateStar Analytics provides answers

August 20, 2008 - The worst thing for a software company is to lose market share. The second worst thing is not even knowing about it. Our newly launched Analytics service offers relief for software vendors by giving them access to their market research database with more than 95,000 listed programs. 

The analysis is based on the software installation behavior of hundreds of thousands of users. Analytics offers insights into software market positions, consumer structures and the latest developments based on installation statistics from UpdateStar’s freeware application user community.

Analytics empowers business decision makers 

Analytics reports allow software companies to learn about market metrics for their own products as well as competing products. The market research metrics are based on the largest pool of software installation data in the industry. The new service keeps software companies updated with critical market information, regardless of whether they are losing or gaining market share.

Analytics Reports help improve business decision making. Analytics allows marketing decisions to be based on real market data and developments, as well as performing a post-success analysis of marketing activities. Analytics even allows time-based competitive analyses between selected software products to compare one’s own product market position with the competition.

Cost efficient market data 

Analytics clients receive user behavior oriented market research for their products for a fraction of the cost of classic market research activities. The individually compiled reports are offered at highly competitive prices in comparison with user surveys, but nevertheless deliver comparable detailed and in-depth results.

Analytics reports are offered as 3 or 12 month subscriptions, including monthly compiled reports for selected products, and start from $299. Volume discounts are available. Reports are available in two flavors: a Standard Benchmark Report and a Premium Benchmark Report, which additionally includes time-line and competitive product comparisons. Free sample reports are available.